Jule loves to challenge the status quo in both herself and others. She believes that we all have unlimited power and potential, the trick is accessing that. She has worked with sales teams to triple sales and referral rates and clients to become multi millionaires. She loves to push the boundaries on possibilities and does this with her deep knowledge and understanding of the brain, mind, change and transformation strategies. Her coaching style is empowering, intuitive and seeks to transform the way people think about themselves. She loves taking people on a transformational journey to discover new possibilities and opportunities.

In her speaking Jule vast knowledge in the fields of brain and mind science are designed to open the minds of groups or organisations to transform the way they think and operate. Jule will not allow you to remain small. Jule believes that everyone should have the opportunity to live their truth, purpose, power and potential. She believe that each of us holds a piece of the puzzle called life and without everyone fulfilling their part the whole can never fully be realised. Her work reflects this need to empower people to step up and fulfil their purpose, power and potential. 

Jule is the creator of the authentic self profile and has developed a wide range of coaching programs aimed at empowering people to self actualise and live their highest purpose and potential. Even if only 1 % of the population did this the world would be transformed and create a pathway for others to follow. Studies have shown that we only need 1% of a population to change in order to change the population. 

Jule believes the more people who step out and stop following the crowd the sooner we can create a world where peace, joy and happiness becomes the norm.

Jule Fuller Career Background 

Jule Fuller commenced her career as a management cadet with the large Sydney department store Grace Bros now Myers. This is where her thirst for results was born. Jule had a knack of creating increased sales performance for the various departments she managed. She had the ability to achieve number one status state wide for percentage increases in sales over the previous year. Jule eventually moved from retail department management into fashion buying where she became a successful fashion buyer for Grace Bros.

Jule left Grace Bros to pursue her first love of teaching and started teaching for the School of Business Studies at TAFE. From there she obtained a position as Head of the Special Programs Unit for TAFE Blacktown. One of the major sections she managed included employment training for unemployed youth aged between 16-24 years. The training programs obtained unprecedented levels of success with 84% of students either obtaining employment or going onto higher studies. The numbers where considered unprecedented due to the low socio economic demographics of the area and the fact that most of the students had failed the school system or put more accurately the school system had failed them.

Another highlight whilst working with TAFE was that Jule designed and implemented a Long Distance Education Program In Small Business Management for fashion students who lived in country regional areas. Most of the women had married young, had families and as a consequence had never worked. As a result of this their confidence in successfully completing a business management subject was extremely low. All their other subjects involved hands on dress making classes. These women proved that anything was possible by achieving the following results. 90% achieved A’s, 7% B’s and 3% C’s with no failures. To add credibility to these scores 50% of their final result consisted of an externally set exam.

Jule eventually left TAFE to return to the private sector as Learning and Development Manager for the large international duty free retailer DFS. Whilst there she changed the organisations view of training and development from training being a complete waste of time that nobody wanted to attend to managers and staff queuing up to attend training sessions. She also learnt accelerated learning techniques whilst there and would often take 3-4 day programs and reduce them to 1or 2 day programs with 100% knowledge transfer. One of Jule’s greatest achievements whilst there was to be the instructional design specialist for a worldwide company project on Japanese Language Training. Jule then trialled the program in Australia. In order to test that the training methodology worked, 8 staff members who had never been able to successfully learn conversational Japanese enrolled in a nine week program with six hours training per week. Participants were tested before and after the training and achieved an average test score after the nine week period 89.5%. This was truly remarkable as their base score at the beginning of the program was zero. Again Jule received more confirmation that all things were possible when the right design and facilitation principles where in place.

Jule moved on from DFS to set up her own company The Success Training Specialists and contracted for various organisations. During this time she again wanted to push the boundaries on possibilities and decided to write and publish her own book on the power of the mind. From the time she sat down to write the book to when it came back from the printers was precisely 2 months. To challenge herself further Jule did all the desk top publishing for a very graphical and interactive book when she was completely computer illiterate. As a totally unknown author with absolutely no contacts she then managed to sell the book to a number of small book stores in Sydney as well as Dymocks and the Australian Institute of Management. Jule used the concepts contained in the book to write, publish and sell the book.

After working for herself for a few years Jule returned to the corporate arena as state Learning and Development Manager for Westpac. She eventually moved on to become the National Training and Development Manager for Sales. Whilst in that role she designed and facilitated a mindset sales training program where consistently sales and referrals increase by nearly 300%. For example individual sales managers directly after attending the training increased their sales from 3.5 million a quarter to 11 million. Referrals increased from 28 a month to 90 a month. Also during her time at Westpac Jule designed and implemented a sales process which cut training time by 75% and increased strike rate and cross sales significantly.

After leaving Westpac Jule took up the role as Head of Learning and Development for Merrill Lynch Australia whilst there she saved the company $500,000 in yearly operational costs for their graduate recruitment program. This was achieved by changing both the recruitment and training process. This also resulted in a much more targeted and successful recruitment process.

After leaving Merrill Lynch Jule once again returned to her own business where she designed and implemented a company wide training evaluation system for the Commonwealth Bank. She also designed and implemented an online training program for new marine pilots for Sydney Ports Australia which reduced training and accreditation time by two thirds. This lead to her speaking at the Asia Pacific Pilotage Conference. Jule also project managed the design and implementation a series of e-Learning programs for Westpac when it decided to reposition its major product lines across both the consumer and business markets. At the end of the project the feedback was that it had set a new benchmark for e-learning within Westpac. Whilst working with JP Morgan Australia Jule redesigned their induction training and reduced training time from 12 days a quarter to 2 days and administration time from 6 days a quarter to 1 day.

Jule then studied how the brain works and leveraged its principles to create success strategies to help students and coaching clients to maximise their potential. Jule worked with a with a group of school teachers at Braddock Public School in Western Sydney and achieved the following results. Significant increase in Naplan results. Intellectually disabled students outperforming mainstream students in basic maths and spelling. A 96% reduction in children being sent to the reflection room for inappropriate and disruptive classroom behaviours. An 80% decrease in student suspension rates; students getting up and walking out of classroom reduced from 15% to 2%. Applications for teaching positions at the school went from zero to 33 after the implementation of the concepts. Before that no teachers would apply to work at the school. Reduction in both student and teacher absenteeism.

In 2020 Jule's passion of over 30 years of assisting people to realise their true potential led her to develop a cutting edge assessment profile called the Authentic Self Profile. 

Jule also has her own YouTube channel called MsThinkology - The Brain And Mind Unlocked  Currently the channel has over 30,000 subscribers and 4 million views. 

The channel empowers people to unlock the power and potential of the brain and mind. 

The mind and brain are not the same. The mind is seen as a more expansive and transcendent aspect of human consciousness. It is considered to be the seat of awareness, thoughts, emotions, and consciousness itself. It is often described as being limitless, interconnected, and capable of perceiving and experiencing realities beyond the physical realm.

In contrast, the brain is regarded as a physical and finite organ that supports the functioning of the mind. It is seen as the instrument through which the mind interacts with the external world and processes sensory information. The brain is responsible for cognitive functions such as memory, processing and storing information, perception, and analytical thinking.

The channel shows you how you can use your brain to be more effective but also how you can tap into the unlimited resources contained within the mind. 

Jule relates working with clients to Michelangelo working on the statue of David. David exists within the marble. Michelangelo does not have to create David, only remove the excess marble preventing David from emerging. These guidance sessions do not aim to improve who you are. Instead they aim to remove the blockages preventing you from expressing the truth of who you really are.