For Leaders, Change Makers And Influencers Who Are Ready To Own Themselves, Their Mission And Make A Difference.

Jule Fuller

About Jule Fuller  

Jule Fuller has over 30 years of experience in education and training assisting people to realise their true potential . She has held senior management positions of National Learning and Development Manager for Sales with Westpac Bank; Head of Learning and Development for Merrill Lynch Australia; Head of Labour Market Programs Unit at Blacktown TAFE as well as her own training consultancy business.

Jule has also spent the last 25 years researching into the mind and its capabilities in improving performance and results. She has assisted many people over the years to achieve extraordinary results. Whilst working at Westpac she designed a thinking strategies program for sales people which increased sales and referrals by 300%.

In 2020 Jule created The Authentic Self Assessment Profile . The following is Jule's account of how the profile got built and what happened as a result of that.

I created The Authentic Self Assessment Profile during the first Covid pandemic. It was born out of my need to take my potential and purpose to the next level. Covid for me was a wake up call that I was capable of so much more. It made me question my life and ask the really hard hitting questions about why I was here and how could I serve the world in a more meaningful way. I knew it was my time to use my unique talents on a much larger scale. 

Out of this questioning came the idea to build an assessment profile, which would allow people to realise their true power, purpose and potential. It started as a small project but quickly grew into something much bigger than I ever imagined. It took 6 months to build the first prototype. Since its inception I have been gradually refining  it with the feedback I received from clients.  

I believe each of us holds a piece of the puzzle and without each of us fulfilling our part the whole can never be realised. The world desperately needs all of us to start stepping up and fulfil our power, purpose and potential.

In 2022 I decided to specialise in leadership coaching due to the problems the post covid era has caused for leaders and organisations. In 2021 alone, a staggering 47.4 million people across industries left behind long, underpaid hours and unfulfilling work. Now they’re rethinking what gets them up in the morning. During this phase of the pandemic, workers are trusting their value in the labor market, taking big risks, and demanding more from their current and future employers.

Today it is not other companies that organisations are in competition with for talent but technology. Employees are leaving in droves to start their own businesses. Employees learnt during covid that technology allows them to run a business from anywhere in the world. SAAS companies are growing exponentially and giving people access to AI applications that allows them instant access to key marketing and systems that circumvents the need for years of expertise.. This is making it much easier for individuals to compete with large established organisations. 

If there was ever a time for leaders to adopt a new leadership style it is now. A leadership model where everyone gets the opportunity to fulfil their true power, purpose and potential. Old leadership models are no longer working. However all is not lost. Covid has opened the door for a new leadership model which has the potential to: 20X employee performance and results. Dramatically increase employee engagement, and  retention rates. Allows everyone to realise their potential and achieve fulfilling and meaningful work. This is the upside of Covid it gives leaders the opportunity to take themselves and their teams to new levels of performance they have never achieved before. 

Detailed Background 

Jule commenced her career as a management cadet with the large Sydney department store Grace Bros now Myers. This is where her thirst for results was born. Jule had a knack of creating increased sales performance for the various departments she managed. She had the ability to achieve number one status state wide for percentage increases in sales over the previous year. Jule eventually moved from retail department management into fashion buying where she became a successful fashion buyer for Grace Bros.

Jule left Grace Bros to pursue her first love of teaching and started teaching for the School of Business Studies at TAFE. From there she obtained a position as Head of the Special Programs Unit for TAFE Blacktown. One of the major sections she managed included employment training for unemployed youth aged between 16-24 years. The training programs obtained unprecedented levels of success with 84% of students either obtaining employment or going onto higher studies. The numbers where considered unprecedented due to the low socio economic demographics of the area and the fact that most of the students had failed the school system or put more accurately the school system had failed them.

Another highlight whilst working with TAFE was that Jule designed and implemented a Long Distance Education Program In Small Business Management for fashion students who lived in country regional areas. Most of the women had married young, had families and as a consequence had never worked. As a result of this their confidence in successfully completing a business management subject was extremely low. All their other subjects involved hands on dress making classes. These women proved that anything was possible by achieving the following results. 90% achieved A’s, 7% B’s and 3% C’s with no failures. To add credibility to these scores 50% of their final result consisted of an externally set exam.

Jule eventually left TAFE to return to the private sector as Learning and Development Manager for the large international duty free retailer DFS. Whilst there she changed the organisations view of training and development from training being a complete waste of time that nobody wanted to attend to managers and staff queuing up to attend training sessions. She also learnt accelerated learning techniques whilst there and would often take 3-4 day programs and reduce them to 1or 2 day programs with 100% knowledge transfer. One of Jule’s greatest achievements whilst there was to be the instructional design specialist for a worldwide company project on Japanese Language Training. Jule then trialled the program in Australia. In order to test that the training methodology worked, 8 staff members who had never been able to successfully learn conversational Japanese enrolled in a nine week program with six hours training per week. Participants were tested before and after the training and achieved an average test score after the nine week period 89.5%. This was truly remarkable as their base score at the beginning of the program was zero. Again Jule received more confirmation that all things were possible when the right design and facilitation principles where in place.

Jule moved on from DFS to set up her own company The Success Training Specialists and contracted for various organisations. During this time she again wanted to push the boundaries on possibilities and decided to write and publish her own book on the power of the mind. From the time she sat down to write the book to when it came back from the printers was precisely 2 months. To challenge herself further Jule did all the desk top publishing for a very graphical and interactive book when she was completely computer illiterate. As a totally unknown author with absolutely no contacts she then managed to sell the book to a number of small book stores in Sydney as well as Dymocks and the Australian Institute of Management. Jule used the concepts contained in the book to write, publish and sell the book.

After working for herself for a few years Jule returned to the corporate arena as state Learning and Development Manager for Westpac. She eventually moved on to become the National Training and Development Manager for Sales. Whilst in that role she designed and facilitated a mindset sales training program where consistently sales and referrals increase by nearly 300%. For example individual sales managers directly after attending the training increased their sales from 3.5 million a quarter to 11 million. Referrals increased from 28 a month to 90 a month. Also during her time at Westpac Jule designed and implemented a sales process which cut training time by 75% and increased strike rate and cross sales significantly.

After leaving Westpac Jule took up the role as Head of Learning and Development for Merrill Lynch Australia whilst there she saved the company $500,000 in yearly operational costs for their graduate recruitment program. This was achieved by changing both the recruitment and training process. This also resulted in a much more targeted and successful recruitment process.

After leaving Merrill Lynch Jule once again returned to her own business where she designed and implemented a company wide training evaluation system for the Commonwealth Bank. She also designed and implemented an online training program for new marine pilots for Sydney Ports Australia which reduced training and accreditation time by two thirds. This lead to her speaking at the Asia Pacific Pilotage Conference. Jule also project managed the design and implementation a series of e-Learning programs for Westpac when it decided to reposition its major product lines across both the consumer and business markets. At the end of the project the feedback was that it had set a new benchmark for e-learning within Westpac. Whilst working with JP Morgan Australia Jule redesigned their induction training and reduced training time from 12 days a quarter to 2 days and administration time from 6 days a quarter to 1 day.

Jule then studied how the brain works and leveraged its principles to create success strategies to help students and coaching clients to maximise their potential. Jule worked with a with a group of school teachers at Braddock Public School in Western Sydney and achieved the following results. Significant increase in Naplan results. Intellectually disabled students outperforming mainstream students in basic maths and spelling. A 96% reduction in children being sent to the reflection room for inappropriate and disruptive classroom behaviours. An 80% decrease in student suspension rates; students getting up and walking out of classroom reduced from 15% to 2%. Applications for teaching positions at the school went from zero to 33 after the implementation of the concepts. Before that no teachers would apply to work at the school. Reduction in both student and teacher absenteeism.

Coaching clients also saw dramatic increases in their business results.

In 2020 Jule's passion of over 30 years of assisting people to realise their true potential led her to develop a cutting edge assessment profile called the Authentic Self Profile. The profile accurately depicts an individuals true talents. purpose and potential. After successfully testing the profile with her coaching clients Jule made the decision to specialise in Leadership Coaching. Jule developed a revolutionary new leadership model called Growth Minded Leadership. Growth Minded Leadership synergises the concepts of self actualisation, brain science, talents profiling and teamwork to revolutionise and simplify the way organisations operate and achieve maximum results. It allows Jule to use her extensive knowledge and experience to help make leadership a much simpler, easier and more rewarding experience. It is designed to ensure maximum employee performance, engagement and retention in the simplest possible way.

Jule also has her own YouTube channel called MsThinkology which features a number of brain based video’s designed to show people how to unlock their brains potential. Currently the channel has over 30,000 subscribers and 4 million views.

Click the link below to discover more about the Grow Minded Leadership Model

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