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What Is The Authentic Self Assessment Profile 

The Authentic Self Assessment Profile reveals your unique potential, purpose, and power. Just as you have a unique fingerprint, you also have a unique life blueprint. This blueprint is your personal roadmap on how you can live an authentic life. Your life journey is unique to you. It is like no other. 

You cannot read a book on how someone else succeeded in life and expect it to work for you. Everyones journey is unique. The secret to your success lies in living your unique and authentic footprint. You could say the profile represents your authentic book of life. Imagine having your very own book of life. Not someones else’s book but your own. 

The Authentic Assessment Profile produces a detailed 80+ page report. Each life aspect contains an archetype. Each archetype has four sections. 1. The Power and Potential Of The Archetype. 2. The Self Sabotaging or Shadow Side Of The Archetype. 3. The Impact Of The Archetype on Professional and Personal Relationships. 4. Strategies For Unleashing The Power And Potential Of The Archetype. 

The profile contains 8 life aspects. Within each aspect sits a specific archetype. Each life aspect is further grouped into 3 categories.

Life Purpose

This represents your intrinsic drivers and motivators which lead to self fulfilment. Your work should always reflect this.

Talents or Strengths

These represent your unique talents in achieving your goals.


These are your key self sabotaging behaviours. Unless managed, they will prevent you from fulfilling your purpose and potential.

Life Aspects

Life Purpose


Your Destiny represents the path or direction that provide’s your greatest life fulfilment. It combined with your Spiritual Purpose determines your full life’s purpose. 

Seeking work aligned to your destiny will bring you the greatest success and fulfilment.

Spiritual Purpose 

Your Spiritual Purpose represents your higher calling. It paves the way to you fulfilling your life purpose. It is the path less traveled by most. This is because it demands that you dare to live authentically rather than be one of the crowd.

Your Destiny and Spiritual Purpose represent your highest aspirations and purpose in life.

Talents or Strengths

Signature Personality 

Your Signature Personality is your dominant way of responding to the world. Expressing this is key to unlocking your power and potential. Your Signature Personality is akin to signing your signature on everything you do. It is the way you leave your biggest mark on the world every day. Without its daily expression, success and happiness will elude you.

Higher Self Expression

Your Higher Self expression has the power to take you from ordinary to extraordinary. This occurs when used in combination with your Signature Personality.

Your Higher Self Expression and Signature Personality are your two most powerful strengths.

Supporting Personality  

Your Supporting Personality strengthens and supports the impact of your Signature Personality. 

Hidden Personality  

Your Hidden Personality contains hidden character traits. They often remain hidden until you consciously choose to use them. It can either assist or impede you depending on whether you are living off its strengths or shadow side.


Lower Will 

Your Lower Will represents your major self sabotaging behaviours. It has strong egotistical overtones. It will often prevent you from living your true purpose, power, and potential .

Key Traits To Be Mastered

Key Traits To Be Mastered represent key character traits you will have difficulty expressing. This is because you are usually stuck in its self sabotaging behaviours. When they appear in your profile, it is a sign to pay attention. Along with your lower will, it is essential that you focus on moving beyond them.


You can have up to eight in your profile, but on average most people have around 5. There are eleven Archetypes, each comprising:

Strengths, self sabotaging behaviours and impact on personal and professional relationships.

The Business Wizard

The Business Wizard represents someone who possesses great business acumen. Jeff Bezos is someone who possesses this archetype.

The Charismatic Communicator

The Charismatic Communicator represents someone who possesses great communication and influencing skills. Sir Winston Churchill possessed this archetype.

The Channeller

The Channeller espouses advanced insights and knowledge well beyond the norm. Elon Musk possesses this archetype.

The Creative

The Creative’s strength is their creativity either in thought (innovation) and or physical actions (art). Walt Disney possessed the creative archetype.

The Freedom Fighter

The Freedom Fighter has a strong desire to restore justice, freedom, and equality to the world. Nelson Mandela possessed this archetype.

The Humanitarian

The Humanitarian has a strong need to assist humankind. Mahatma Gandhi possessed this archetype.

The Intuitive

The intuitive has the ability to read people and situations well. Mahatma Gandhi possessed this archetype and, strangely enough, so did Adolf Hitler. This is an example of how archetypes can be used or misused. Misuse is caused by living on the shadow or self sabotaging side of an archetype.

The Intuitive Change Agent

The Intuitive Change Agent loves creating change for the advancement of humankind. They are great disruptors. Steve Jobs possessed this archetype.

The Intuitive Global Leader

The Intuitive Global Leader loves leading and pioneering new ways of being in the world. Martin Luther King Jnr possessed this archetype.

The Restorative 

The Restorative loves to devise systems, processes and procedures. They are usually passionate about improving how things are done. Bill Gates possessed this archetype.

The Visionary Leader

The Visionary Leader loves to be in charge and lead others towards their big visions. It is not surprising that Martin Luther King Jnr, Steve Jobs, Mark Zuckerberg, Bill Gates, Jeff Bezos, Elon Musk all possessed this archetype.

The true power of the profile comes when you look at which archetypes sit in major life aspects.

Steve Jobs, Elon Musk and Jeff Bezos have the following archetypes in their major strengths and life purpose. The Visionary Leader, Business Wizard and Intuitive Change Agent.

Also situated their challenges were The Business Wizard and Restorative. This is why they are so demanding and difficult to work for.

How Growth Minded Leadership Different From Other Assessments

To uncover your true potential, a different type of assessment method is needed. Most assessments ask you to answer a series of questions. The problem with this method is you are answering the questions based on your beliefs and biases.

In the first 6 years of your life, your brain is in a fully hypnotic state. This means that you believe everything thing you see, hear and experience. From the ages of 7 to 12 years, your brain is in a semi-hypnotic state. Meaning that you believe most of what you see, hear, and experience. The reality is who you think are is a byproduct of the first 12 years of your life.

This means traditional assessments only reveal what your brain is conditioned to believe. Not the truth of who you really are. You cannot self actualise through traditional assessment methodologies. The Authentic Self Assessment Profile bypasses your brains conditioned responses. It does this by using a numeric algorithm derived from your date of birth and full birth name.

The mathematician Pythagoras originally developed this numeric algorithm. Extensive testing has verified its accuracy. To date, no one has disputed its validity, reliability and accuracy.

Profile Example

The graphic below is a summarised version of a profile along with an analysis so you can see how it works.

Authentic Self Assessment Profile Sample

In this profile, the person’s life purpose contains strong leadership qualities. Not surprisingly, early in their career, they found themselves in leadership roles. But their self sabotaging behaviours made it difficult to maximise this strength.

Often during their career they would seek non leadership roles. But something would always thrust them back into a leadership role. This pattern went on for many years. Then one day, after opting out of one too many leadership roles, they found themselves stuck.

Their career success came to a halt. No matter what they did, success eluded them. This continued for 10 years. Eventually, the Authentic Self Assessment Profile revealed why they were stuck.

Because so many years had passed, they now had to play catch up. They realised they needed to embrace their leadership talents and destiny. Namely, The Visionary Leader and Intuitive Global Leader. They needed to follow the big bold visions that had been calling them the last few years. They also came to realise that throughout their career it was leadership roles that were the most rewarding and fulfilling.

Assisting them with their life purpose was the Signature Personality of The Channeller. This gave them the ability to bring forth advanced knowledge that could be used advance any situation or problem. They had a great deal of success in their career using this strength. They often achieved outcomes previously thought impossible.

On the flip side, they were also stuck in self sabotaging behaviours of this archetype. The Channeller self sabotaging behaviours included: Being overly sensitive to other people’s energy and behaviours. Often wanting to run and hide from the world. Having a deep sense of inferiority. These feelings made it very difficult to celebrate and appreciate their successes. In fact, often the greater the success, the worse they would feel about themselves. Thanks to the profile, they can now avoid these self-sabotaging behaviours. This was a key archetype because it also contained in the challenge of Key Traits To Be Mastered. It was always going to be their Achilles heel until they mastered it.

Their Higher Self Expression contained The Intuitive Global Leader and Business Wizard. The intuitive Global Leader was also part of this person’s life purpose. Whenever an archetype shows up in more than one aspect, it is a sign to pay close attention to it.

The Business Wizard archetype is about displaying business acumen. This can be in your own business or someone else’s. This person had initially sought to become a primary school teacher. But through a strange series of coincidences, they ended up in the business world instead. Against the odds, they secured a management cadetship after leaving school. They were very successful and had a knack for making large amounts of money for the company. The ability to make money for companies continued throughout their career.

The Supporting Personality, The Intuitive, allowed them to make wise decisions. It gave them the advantage of being able to make decisions that led to great success. It also gave them the ability to know and understand others extremely well. This sometimes led to the people around them feeling intimated and uncomfortable. 

The Hidden Personality of The Visionary Leader, reinforced the need to seek leadership roles.

Sitting in the centre of the diagram are the persons challenges. These represent the key self sabotaging behaviours a person must overcome. 

Sitting in the Lower Will is The Business Wizard. It explains why this person resisted their talents and strengths. The Business Wizard led to this person becoming so focused on the goal they would often bulldoze their way through situations to achieve it. The end justifies the means attitude. They always clearly saw the way forward and did not understand when others could not see what they saw. Rather than taking the time to bring people on board, they would push ahead, regardless. This lead to a lot of pushbacks and back stabbing from others. This only fuelled this persons deep sensitivity and inferiority complex. 

In studying the Key Traits To Be Mastered, it is easy to see why this person continually self sabotaged their success. Not every profile contains Key Traits To Be Mastered. Most profiles only contain one or two. This person has four. The highest number possible. It was no wonder they struggled with their work and career. But there are no accidents and these are the lessons this person needed to learn.

The Intuitive archetype meant that this person was overly sensitive when around others. The Restorative archetype meant they could often be rebellious and hard to manage. This turned out to be the case, especially in this person’s early a career. They had a tendency to stir the pot with their out of the box thinking, especially when mentally bored. The out of the box thinking was not the problem. Continually shocking people with their opinions and thoughts was. This persons Life Purpose is to lead new ways of thinking and being in the world. To achieve this, you need skilful in how you bring others onboard. The fact is, we live in a fear-based world. Unless you can manage other people’s fears, you cannot lead them to live up to their true power and potential.

The Channeller archetype, as discussed earlier, was a key archetype that needed to be mastered.

The Business Wizard raises its ugly head again, doubling its negative impact. The Business Wizard archetype will encounter many restrictions and obstacles in life. This is a deliberate strategy on a higher level. When you learn instead of bulldozing your way through obstacles and instead let go. New and better possibilities as well as opportunities magically opened up. Micheal Singer in his book The Surrender Experiment talks about this. This was a hard lesson for this person to learn. But when they finally let go of control, they learned the wisdom of this archetype. That an obstacle was a sign there was a better way to approach the situation. Learning this lesson has led to even greater levels success.

To learn about how you and you and your team can realise their full potential click the link below

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