Change The Future

Become An Authentic World Class Leader 

Pushing The Boundaries On Leadership Excellence To Enable You To Lead From A Place Of  Authentic Power, Purpose And Potential.  

Stressed Worker

Fed Up With The Stress?

Fed up with the stress of doing more with less?

Looking for a much easier way to lead your team to success under any circumstances?

Want to stop worrying about work and achieving departmental goals?

Wanting to take back control of your life?

Wanting to add more purpose and meaning to your work and leadership?

Finding it difficult to get up and go to work each morning?

Looking for a new leadership style that brings out the best in you and your team? 

Since Covid your feeling of dissatisfaction with your life and work has increased. 

Insanity is doing the same thing over and over and expecting different results.”

Albert Einstein 

Authentic Leadership Coaching

Imagine Being Able To

10X your teams productivity and performance.

Tap into your creative potential and perform with greater strategic accuracy.

Lead with greater calm and certainty

Incite fierce loyalty and respect

Make good decisions on the fly

Be a sought after world class leader

Make a positive difference in the world

Feel good about who you are and what you bring to the table

Be an authentic leader who maximises their strengths, minimises self limiting behaviours and lives their purpose.

A hero is someone who has given his or her life to something bigger than oneself”

Joseph Campbell 

How Does Authentic Leadership Coaching Work 

The Life Purpose Coaching Program consists of four phases.


Authentic Self Assessment Profile

The first phase consists of a personalised Authentic Self Assessment Profile. This reveals your unique strengths and talents to enable  you to become a authentic world class leader. You will receive a detailed report approximately 70-80 pages in length detailing eight Life Aspects. These Life Aspects firstly consist of your Destiny and Spiritual Life Purpose. These two aspects combined create your Life Purpose. The other 6 Life Aspects give the tools to achieve your life purpose. These include: your Signature Personality, Higher Self Expression, Supporting Personality, Lower Will, Hidden Personality and Key Traits To Be Mastered. 

Within each Life Aspect consists an archetype which in broken into four sections. 1. The Power and Potential Of The Archetype. 2. The Self Sabotaging or Shadow Side Of The Archetype. 3. The Impact Of The Archetype on Professional and Personal Relationships. 4. Strategies For Unleashing The Power And Potential Of The Archetype. 

More details about the Authentic Self Assessment Profile can be found below. 


Authentic Self Assessment Profile Flywheel   

From your Authentic Self Assessment Profile a Profile Flywheel is created. Its purpose is to make it easy for you to understand your innate talents and how to use these to assist you to become an extraordinary leader. It makes it simple and straightforward for you to identify what actions you need to take to live an authentic life and realise your power, purpose and potential. Below is a template of what the Profile Flywheel contains. 

Feed any part of this flywheel, and it should accelerate the loop.  Thus turing the flywheel and building momentum.  Each component in the flywheel sets you up for the next one, throwing you around the loop, building unstoppable momentum over time.  Every component of the flywheel needs to be working at its optimum. If any part of the flywheel stops working then the flywheel stops building momentum and the business starts to grind to a holt. By constantly checking that each of the components are operating at their optimum you can prevent the business from stalling..   The models simplicity is what makes it so powerful. Let's now examine how you can use this model to fulfil your life purpose, potential and create a  career or business that serves both you and the world.

The Authentic Self Assessment Profile consists of 5 success factors and two anti success factors. The success factors includes your Life Purpose which consists of your Destiny and Spiritual Purpose. Your Signature Personality, Higher Self Expression, Supporting Personality and Hidden Personality. Working with the strengths of each of these success factors will lead you towards a successful, fulfilling and rewarding life. The two anti success factors are the Lower Will and Key Traits To Be Mastered. When these factors come into play they will stop the flywheel from spinning. They literally put the breaks on the flywheel and your success. Let's look at a real life example to see how it works. 

Flywheel Profile Sample

Within each of the flywheel factors also known as life aspects sits a specific archetype. Each archetype contains innate strengths and talents as well as self sabotaging behaviours. Often expressing your innate talents means being aware of the self sabotaging behaviours preventing them from being fully realised.. 

In this particular profile the .persons life purpose contains a strong leadership qualities. Interesting enough this person found themselves in leadership roles very early in their career. Due to their highly sensitive nature contained within other archetypes, they never felt truly comfortable in leadership positions. Often during their career they would seek roles that didn't involve leadership. However something would always happen which trust them back into leadership roles. This pattern went on for a number of years until one day after again opting out of a leadership role the person found themselves stuck. Their highly successful career success came to a halt. No matter what they did success eluded them. This continued for 10 years. It was only after coming into contact with Authentic Self Assessment Profile that they started to realise why they were so stuck. Because so many years had passed they were now having to play catch up. Not only did they need to fully embrace their leadership talents depicted by The Visionary Leader archetype. They also needed to really put themselves out there and pioneer new ways for people live and be successful in both their professional and personal lives. Strangely enough when they looked back on their career their most successful roles were the ones where they did this. 

To assist this person to achieve their life purpose they had as their signature personality The Channeller. This gave them the ability to know and receive information which was totally new to them. Fortunately they had chosen a career which allowed them to share this knowledge and wisdom with others. They had a great deal of success in their career using this innate strength. In fact they often found themselves achieving things that had never been achieved before. Unfortunately they also found themselves living on the self sabotaging behaviours of this archetype. These included: Being extremely sensitive to other peoples energy and behaviours. Wanting to run and hide from the world. Having a deep sense of inferiority. These feeling made it very difficult to celebrate and appreciate their succeses. In fact often the greater the success the worse they would feel about themselves. it was only when they realised all of this they were then able to put strategies into place to prevent these self sabotaging behaviours derailing their life.

Sitting in the aspect of Higher Self Expression was The Intuitive Global Leader and Business Wizard. The intuitive Global Leader was also part of this persons life purpose. Whenever an archetype shows up in more than one aspect it means that the person's success and happiness is tied more closely to expressing the innate strength. The Business Wizard archetype meant that the person was meant to be working in world of business in either their own business or an influential position in somebody else's. This person had initially sought to become a primary school teacher upon leaving school. However through a strange series of coincidences they ended up securing a management cadetship within a large company after leaving school. They were extremely successful and just had a knack of making large amounts of money for this company. This ability to make very large sums of money for companies continued throughout their career.

The Supporting Personality of the intuitive meant this person had access to information that bypassed traditional logic and reason. This gave them the advantage of being able to make decisions that led to great success.  It is also allowed them to understand others extremely well. This sometimes led to the people around feeling intimated and uncomfortable. 

The Hidden Personality of the Visionary Leader again reinforced the need to seek leadership positions in their work.

Sitting in the centre of the flywheel are the persons self sabotaging behaviours. In this particular case they explained why this person resisted their innate strengths and successes in life. The Business Wizard sitting in the lower will meant that this person had a tendency to bulldoze their way towards their goals. They always saw clearly the way forward and did not understand when others could not see what they saw. Rather than taking the time to bring people on board they would push ahead regardless of the people around them. This often lead to a lot of backlash from others which only caused to fuel this persons sensitivity and inferiority complex. 

In studying the Key Traits To Be Mastered it is easy to see why this person continually self sabotaged their success. Not every profile contains Key Traits To Be Mastered. Most profiles only contain one or two. This person has four. The highest number possible. It was no wonder they have struggled with their work and career. However there are no accidents and these are the lessons this person needed to learn.

The Intuitive archetype meant that this person was overly sensitive when around others. The Restorative archetype meant that they would display a rebel with a cause attitude. This turned out to be the case especially in this person's early a career. They had a tendency to stir the pot with their out of the box thinking, especially when they were mentally bored. The out of the box thinking was not the problem. Continually shocking people with their opinions and thoughts was. This persons Life Purpose is to lead new ways of thinking and being in the world. It is how they go about this which is important. We live in a fear based world and that needs to be factored into all attempts to assist others to live up to their true potential and take their rightful place in the world.

The Channeller archetype sitting in the Key Traits To Be Mastered is the reason its self sabotaging aspects have played out so strongly in this person's life. Their deep sensitivity, over identification with self or inferiority complex mean they were always putting the breaks on a successful career. Eventually bringing it to halt until they implemented the strategies to move beyond their self defeating behaviours.

Finally the Business Wizard self sabotaging behaviours raises it ugly ahead again doubling its negative impact. The Business Wizard also brings with it the strong influence of encountering many restrictions and obstacles in life. This is a deliberate strategy on a higher level. When you learn that instead of bull dozing your way through them to let go and follow the flow. New possibilities and opportunities magically opened up. Micheal Singer in his book The Surrender Experiment talks about this. When this person finally let go of control and learned to let things go finally their life started to get back on track.


Success Formula Flywheel   

Once your Profile Flywheel is established  this knowledge is then applied to create a leadership success formula. A formula that can used time and again to to ensure that you maximise your innate strength and minimise your self sabotaging behaviours. When ever you feel life isn't working you will be able to refer to this success formula to figure out why. Following on from our previous example lets see what this  looks like. 

Success Formula Leadership Sample

Implementing Strategies & Measuring Results

Once your successful formula has been created we will start working on maximising your strengths and minimising your self sabotaging behaviours. A number of measurement tools will be established to benchmark changes in behaviour. These measure tools will be used to govern what  strategies need to be implemented to bring about the greatest improvement in performance and results. You will be given  guidance and support on the best way to implement the strategies. The guidance will be simple and practical so that it is easy implement whilst working in a busy environment. With every strength that you master you will see a corresponding increase your productivity, performance and results. You will learn how you can integrate the talents associated with your life purpose into your leadership style. This will allow you to experience much more meaning and purpose behind everything you do. Leading to a greater sense of self fulfilment and self efficacy.


Become A World Class Leader

10X Employee Performance

Te first three stages teaches you that leadership is all about power over yourself rather than power over others. Once you have mastered yourself and are operating at a highly authentic and super charged level you can then move onto becoming a world class leader.

This part of the coaching focuses on how you can 10X employee productivity, performance and results. This is what all great leaders  do. They continually practise alchemy.  

You will be introduced to a variety of techniques that will allow you to do this. With every technique you will be given specific guidelines as well as support in implementing. 

Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes......The ones who see things differently - They are not fond of the rules...... You can quote them, disagree with them, glorify or vilify them, but the only thing you cannot do is ignore them because they change things....... They push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think they can change the world, are the ones that do.”

Steve Jobs

Hi I'm Jule Fuller

Creator of Authentic Leadership Coaching

Jule has over 30 years experience in personal growth and development. She is the creator of the Authentic Self Assessment Profile a tool that identifies authentic strengths.

Jule has worked for companies such as Westpac Banking as their National Sales Learning and Development Manager. Merrill Lynch as their Learning and Development Manager Australia & NZ. Whilst working at Westpac she tripled sales and referrals with her unique Mindset Training Program.

Jule loves to push the boundaries on possibilities and prove that everyone is capable of achieving extraordinary things. She has created tertiary education programs where students results have dramatically changed the bell curve. With 85% of students getting A’s, 10% B’s and 5% C’s; Jule also designed and facilitated a primary teacher training program that resulted in intellectually disabled students outperforming mainstream students in basic maths and spelling. In 2020 during the covid crisis Jule created the Authentic Self Assessment Profile. A unique assessment tool that accurately depicts ones authentic strengths, sabotaging behaviours and life purpose. It offers people a way to maximise their presence and impact in the world.

Jule developed Authentic Leadership Coaching as a way for leaders to excel in the post covid era. Today more than ever leaders are being asked to do more with less. With rising employee stress levels many are opting out to start their own businesses. The challenges facing leaders today are wide and varied calling for a new leadership paradigm. Authentic Leadership Coaching offers leaders a way to own who they are and in doing so lead others to places they would not ordinarily to go by themselves. 

Client Stories

“"Jule Fuller has a gift for quickly getting to the heart of the issue of what's holding you back"

"Jule Fuller has a gift for quickly getting to the heart of the issue of what's holding you back and giving you personalized tools that work for YOU.  She's a truly generous spirit, always going over and above providing support and insight on every step in the journey. My journey has become more successful and joyful because of her."


“I would highly recommend Jule's coaching to anyone looking to grow themselves and their business."

As a client of only six months I’ve experienced an enormous positive turnaround in my company and personal life.

Initially I sought a business coach to assist with general company issues, however through my work with Jule I now have a strong global expansion plan and simultaneously calmness in both my company and personal worlds.

My favourite part of the coaching is the ease of implementing the recommended strategies and audio programs which do not impact on my company or family time.

I thoroughly look forward to our coaching sessions and I would highly recommend Jule's coaching to anyone looking to grow themselves and their business.


"If you are looking to bring the best out in yourself and your business I would highly recommend Jule as a coach who can do that."

Working with Jule has taught me the power of using my mind to grow both my business as well as myself. I now trust my instincts and myself a lot more and this has allowed me to much more successful in my business dealings and interactions with others.

In the beginning I knew I had the ability to achieve so much more but my thinking lacked focus and direction. Jule has helped me shape my thinking so that I can now attract endless opportunities and possibilities into my life. I have learned how to hold big visions and then sit back and watch the magic happen. It never ceases to amaze me what I manage to attract into my life both personally and professionally. I have met and spent time with world leaders and other influential people that I could only have imagined before working with Jule

When I first started working with Jule I set some really big goals that had been a dream of mine for many years. 12 months later those dreams became a reality.

I love the synchronicities that are now part of my daily life. The other day I was thinking about checking my emails to find when I had last spoken to Jule so I could set up another session. Two hours later I get an email from her asking how things are going. I hold thoughts of meeting powerful and influential people and by some mysterious force I find myself a few months later meeting them.

I also enjoy listening to the morning and night audio programs. They are a simple, effective and easy way to help shape my thinking and achieve my goals. If you are looking to bring the best out in yourself and your business I would highly recommend Jule as a coach who can do that.


Next Steps


Book a free 30 minute consulting session to learn more about our coaching packages and  whether this coaching program is right for you.


After attending the free consulting you decide whether this coaching  is right for you. 


Book your first coaching session and start your journey to becoming an authentic world class leader                                  

Early on, what was apparent to me was that the world I wanted didn't exist yet. It would be up to me and my generation to create it.”

Billie Jean King

Life Purpose

Who Is Authentic Leadership Coaching For

Leaders who are not afraid to challenge themselves and their perceptions

Leaders who are ready to embrace change within themselves and their leadership style

Leaders who are prepared to think outside the square

Leaders who are prepared to move beyond self limiting beliefs.

Leaders who are prepared to invest in power over themselves rather than power over others. 

Leaders who are prepared to leave their ego's at the door and think about the greater whole.

Leaders who want to push the boundaries on possibilities. 

Leaders who are ready to make a difference in the world

FAQ Authentic Self Assessment Profile Package

What Is The Authentic Self Assessment Profile

Authentic Self Assessment Profile reveals everything you need to know about stepping into your purpose, power and potential. It is your unique blueprint for living the life you were destined to live. Just as you have a unique fingerprint you also have a unique life blueprint. This blueprint is your personal roadmap on how you can achieve your life purpose and live an authentic life. Your life journey is unique to you. It is like no other. 

You cannot read a book on how someone else created success and happiness and expect it to work for you. Everyones journey is different. The secret to your success lies in living your unique and authentic footprint. You could say the profile represents your authentic book of life. On average each profile is approximately 80 pages long. Imagine having your very own book of life. Not someones else’s book but your own. 

Your profile outlines eight Authentic Life Aspects. These include:

Signature Personality 

Your Signature Personality is your dominant way of responding to and interacting with the world. It contains keys to unlocking your power and potential. Your Signature Personality can be likened literally to signing your signature on everything you do. It is the way you leave your mark on the world everyday. The world needs you to express your signature personality. 

Supporting Personality  

Your Supporting Personality strengthens and supports the impact of your Signature Personality. 

Hidden Personality  

Your Hidden Personality contains hidden character traits that assist you to realise your potential and life purpose. It can either assist or impede your progress depending on how you interact with it’s archetype. Hidden Personality traits can often remain hidden until you decide to activate its potential. 

Key Traits To Be Mastered

Key Traits To Be Mastered represents key character traits you are likely to struggle with fully expressing in your life. This is because you are usually stuck in specific self sabotaging behaviours. When Key Traits To Be Mastered appears in your profile it is a sign to pay attention to how specific self sabotaging behaviours are preventing the full expression of the archetype that sits within it.

Lower Will 

Your Lower Will represents that part of you that has a tendency to get trapped in specific Self Sabotaging and Fear Based Behaviours. It will often prevent you from living your true purpose, power and potential.

Higher Self Expression

Your Higher Self Expression along with your Signature Personality are the two most powerful archetypes in helping you achieve your life purpose. Your Higher Self Expression when mastered has the power to take your life to new heights of self expression. 


Your Destiny represents a major part of your life purpose. It combined with your Spiritual Purpose determines your full life’s purpose. 

Both your Destiny and Spiritual Purpose represent what you aspire to achieve in this lifetime. They can be likened to the what and the other archetypes the how of achieving your life purpose. Or if you prefer your Spiritual Purpose and Destiny (life purpose) are the goal and your other archetypes are the tools you have at your disposal to achieve your goal. 

Spiritual Purpose 

Your Spiritual Purpose Archetype represents your higher calling. It paves the way to you fulfilling your life purpose. It is the path less traveled by most. This is because it demands that you dare to live authentically rather than be one of the crowd. When you combine your Spiritual Purpose Archetype and Destiny Archetype it illuminates your complete life purpose. 


Within these eight aspects lies specific Character Archetypes. You can have up to eight in your profile. There are eleven possible Archetypes including:

The Business Wizard

The Charismatic Communicator

The Channeller

The Creative

The Freedom Fighter

The Humanitarian

The Intuitive

The Intuitive Change Agent

The Intuitive Global Leader

The Restorative 

The Visionary Leader

The Authentic Self Assessment Profile has been getting rave reviews with its accuracy, insights, and life changing content. The profile is based on a numeric algorithm derived from your date of birth and the full name you were given at birth.

This methodology means that the results are not unduly influenced by your unconscious bias and beliefs. When answering a typical assessment it is virtually impossible not to have the results tainted by your unconscious beliefs and biases. Your brain can only draw from experiences and knowledge from your past. It cannot reveal the truth that sits outside its experiences. 

The only way to bypass the brains unconscious bias is to use a tool that sits outside its awareness. The numeric algorithm used it this assessment profile is based on the concept of numerology originally developed by the mathematician Pythagorus. It accuracy is verified by all who have received their assessment profile results.  

How Is This Different From Other Assessments

It is a multifaceted tool that reveals the hidden depths of who you truly are as well as your life purpose across 8 life aspects. Within each aspect sits an archetype.

Each archetype contains four major sections including: 1. Its hidden power and potential. 2. The self sabotaging and fear based behaviours that unknowingly prevent your success. 3. The impact on your professional and personal relationships . 4. Strategies for unleashing the full power and potential of each archetype.

It also differs from other assessment profiles in that it is based on a numeric algorithm derived from your date of birth and the full name you were given at birth.  

This method means that the results are not unduly influenced by your unconscious bias and beliefs. When answering a typical assessment it is virtually impossible not to have the results tainted by your unconscious beliefs and biases. Your brain can only draw from experiences and knowledge from your past. It cannot reveal the truth that sits outside its experiences. 

The only way to bypass the brains unconscious bias is to use a tool that sits outside its awareness. The numeric algorithm used it this assessment profile is based on the concept of numerology originally developed by the mathematician Pythagorus. It accuracy is verified by all who have received their assessment profile results.  

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